The Public Services Announcement project seeks to raise public awareness on the consequences of major issues in the DR, affecting people’s daily lives, such as traffic safety, teen pregnancy, and how to care for oneself.
After thorough and careful research Cultura Viva had established the following:
• Per the World Health Organization traffic, accidents have become the 6th leading cause of death in the DR.
• Per Dominican public health data, 20 percent of girls and young women ages 15 to 19 in the Dominican Republic become pregnant in their teens.
With a series of PSAs and social media campaigns currently in production, Cultura Viva believes that we can reverse statistics and bring about happier and longer lives for the people of the DR.